Artificial Intelligence is revolutionizing customer engagement by enabling hyper-personalized experiences at scale. CleverTap integrates AI to enhance campaign effectiveness and streamline user journeys.

AI-Powered Features in CleverTap

1. Predictive Analytics: Anticipate user behavior, such as likelihood to churn or convert, allowing for proactive engagement strategies. We at GrowtStart use this analysis to create the most effective journeys based on the users behaviour.

2. Intent-Based Segmentation: Identify user segments based on predicted behaviors to tailor marketing efforts effectively.

3. AI-Driven Experimentation: Optimize campaigns by identifying the best-performing content, channels, timing, and frequency through continuous testing.

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Implementing AI in Campaigns and Journeys

• Personalized Messaging: Utilize AI insights to send messages that resonate with individual user preferences and behaviors.

• Optimal Timing: Leverage AI to determine the best times to engage users, increasing the likelihood of interaction.

• Channel Optimization: Identify preferred communication channels for each user to enhance engagement rates.

Swiggy's AI Journey

Swiggy, a leading food delivery platform, leverages AI to deliver customer experiences that matter. By decoding the power of omnipresent data and AI, Swiggy has been able to enhance its customer engagement strategies, resulting in improved user satisfaction and retention.Clever

Integrating AI within CleverTap empowers businesses to create intelligent, responsive, and effective campaigns and user journeys. By harnessing AI-driven insights, companies can deliver personalized experiences that